WHO WE ARE

Bluefield Brands is a leading global designer, manufacturer and marketer of consumer products for the outdoor sports and recreation market. We provide consumers with a wide range of performance-driven, innovative products, including fishing rods, fishing tackle, coolers, drinkware, outdoor apparel, paddle sports and marine accessories.

We are dedicated to helping people enjoy the outdoors—and helping grow the companies that serve them. Our goal is to deliver products that embrace the value of hard work and allow people to maximize their free time outdoors. No matter what type of recreation, we want to make the outdoor experience more enjoyable and productive.

The outdoors is in our DNA. Bluefield’s team has over 105 years of combined experience in the outdoor sporting goods and recreation market. Team members have led, and worked with, some of the outdoor industry’s best-known brands. We work hard and when it’s time to enjoy the outdoors, each of us wants to use products that we can rely on and trust.